Credit: Joe Maring / Android Authority
TL;DR
- YouTube appears to be running a new experiment
- The test involves paywalling its popular playback speed feature.
- The test separates users into two categories: one where the feature is still free and the other where playback speed is a Premium feature.
If YouTube is going to convince more users to sign up for a Premium subscription, then it needs features that will make it worth the money. Premium already offers plenty of exclusive benefits, like no ads, background play, offline downloads, and more. A new experiment suggests that YouTube could soon add another must-have feature to this list. However, adding this feature would come at the expense of the platform’s free users.
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